Insights / Industry Insights

BigQuery data can be visualized in Looker Studio without writing SQL by using pre-built tables, external ETL, calculated fields, data blending, and partitioned tables....

Agency reporting evolved from manual spreadsheets in 2016 to automated, AI-driven systems by 2026, changing the agency's role from data assembler to strategic AI Orchestrator....

How to automate GA4 data analysis, insights, and recommendations by using Launchpad to connect warehouse data to an AI assistant like ChatGPT, streamlining reporting for marketing teams....

How to automate GA4 data analysis, insights, and recommendations by using Launchpad to connect warehouse data to an AI assistant like ChatGPT, streamlining reporting for marketing teams....

How Calibrate Analytics optimized an agency's Google BigQuery environment saving over $100k anuualy....

Launchpad by Calibrate Analytics is purpose-built for teams that want focus over sprawl, clarity over complexity, and results over checkbox features....

These recommendations reflect the most common gaps across marketing, ecommerce, and enterprise analytics teams in terms readiness for 2026....

Launchpad is an ETL data management platform designed to unify scattered CRM and behavioral customer data for better analytics and automation....

Meta Conversions API significantly improves customer data tracking, boosts ad performance through stronger attribution, and strengthens compliance with privacy regulations....

Your analytics stack should make it easier to uncover insights, not harder. If your team spends more time troubleshooting data than using it, it is time for an upgrade....